At Expert Editorial, we create powerful content that tells your story by combining our journalism, marketing/PR agency, and research and analysis experience across a variety of vertical industries. Meet our principal content specialists:
Steve brings his technology, journalism and research analyst expertise to your projects. He specializes in understanding disruptive technology and industry shifts and is particularly skilled at helping lay audiences, from executives to consumers to legislators, understand the impact of these. Steve calls on his journalism background to understand what drives your customers, prospects and influencers, then delves into your company to find the details that make compelling stories your audiences will hear. Steve has a long background in web publishing, rich media production, audience development, custom and traditional publishing as well as public policy development. His degree is in journalism from the Newhouse School at Syracuse University.
Making certain your stories speak to your target audiences in terms they'll appreciate is Sharon's particular emphasis. With marketing communications experience as well as free-lance journalism, she helps clients stay true to their positioning and core strengths while always staying sharply focused on customers and prospects. Sharon writes authored articles, white papers, speeches, sales collateral, presentations, blogs and produces web videos and e-newsletters. She has a particular interest in life sciences and healthcare technology. Her degrees are in English and journalism from Calvin College and Northwestern University.